'Abel & Cole is a brand I’ve admired for years, not just because they champion organic food, but because they’ve always done things with integrity and purpose. They’re the kind of company that makes me feel good about what I put on the table, our kids always race to unpack the weekly deliveries with such excitement. I’ve trusted Abel & Cole for years, and seeing the care they put into everything has inspired so many of the choices we’ve made while building our own business - always keeping people and the planet first.
Why Organic Matters to Us
1. Organic Is Better for the Planet
Organic farming works with nature, not against it. By avoiding synthetic pesticides and fertilisers, organic growers protect soil, waterways, and wildlife. Healthy organic soils also store more carbon, meaning organic farming is part of the solution in the fight against climate change.
2. Organic Supports Wildlife
Over 40% of Britain’s wildlife has disappeared since 1970, a pretty crazy and sad statistic. Organic farms support far more bees, butterflies, birds, and insects by nurturing natural habitats and avoiding harmful chemical sprays. When you choose organic, you’re helping bring nature back.
3. Organic Is Better for People
Organic food and drink contains fewer chemical residues, no synthetic additives, and is produced without routine antibiotics. Studies show organic produce often contains more antioxidants and beneficial nutrients too.
4. Organic Is a Certified Standard You Can Trust
Unlike the word “natural,” organic is a legally protected term. Organic certification means at least 95% of the ingredients are grown organically, the supply chain is audited, farming partners meet strict standards, and what you see really is what you get.
So why not sign up for a fruit or veg box this week from an amazing company that’s genuinely making a difference and making it easier for people to get great food into their homes? And while you’re there, you can add a can of Holos kombucha to your cart too.
A huge thank you to Abel & Cole for giving us a home among brands I’ve admired for so long, and to you guys, as always, for cheering us on.
Megan x'